Experimentation and Innovation
We focus on qualitative analysis to understand why people do what they do. We found many companies when seeking consumer insights are still relying on traditional research methodologies - like a focus group which was developed in the 1930’s.
We believe in re-shaping research to infuse more creativity into the conversations, shifting from interceptions to integrations and driving innovation through experimentation.
We’ve noticed these small changes have profound impacts, when we have the courage to pursue them.